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Affordable SEO Strategies For Small Businesses

Many people know that search engine optimization (SEO) is an important marketing channel for their small businesses.

However, the most affordable yet effective SEO strategies are not so apparent.

Sure, you can hire an SEO company to do your SEO, but it usually comes with a hefty price tag and long-term commitment. 

For small businesses, this could be a challenge.

You need to see results, proof or receive some type of guarantee before such a commitment, right?

So are there any ways to get started with small business SEO without breaking the bank? 

Lucky for you, there are! Here are the most affordable ways to improve your SEO and drive traffic to your site. 

Let’s get started!

1. Start With Free Website Audit

Before you create an SEO marketing strategy with all of the SEO techniques such as link building, you need to focus on SEO basics.

A website audit may seem intimidating, but don’t worry. It’s not rocket science, and with a free SEO audit tool, you can perform a website crawl. 

At the same time, technical SEO is a one-time fix. While you may still change some of it while you grow your site, if you set it up correctly the first time, it will give you lasting results.

Here are the top aspects of website audit you should work on. 

Title tags, subheadings, and meta descriptions

If you think that these don’t matter, think again. While many of your visitors may ignore them on your pages, Google will not. So make sure you include your target keywords in your titles, headings, and descriptions. This will go a long way, trust us. 

Optimize image size

Images are an integral part of your site. However, it’s not good practice to simply upload an image without taking note of its size. If you do, your page load times will suffer and will affect your technical SEO. That’s why you need to compress your images and other assets while ensuring their quality won’t suffer. 

Use caching

Aside from compressing images, one way to speed up your load times is by using caching. Thankfully, there are a bunch of free caching plugins you can use, especially if your site is built on WordPress. 

Site structure

The way you structure your site will help search engines understand what your site is about or what you’re selling. This will enable them to find and index content quickly. 

User-friendly (and keyword-rich) URLs

Don’t just use numbers or generated random letters for your URLs. Make sure it’s easy to read, short, and primary keywords are inserted to give your visitors an idea of what they’re clicking.

Include structured data

Structured data are clues about what a page means so Google and other search engines understand what it’s about. This is also a crucial component for eCommerce sites. 

Affordable Technical SEO Tools

WordPressContent management system for better technical SEOFree
Screaming FrogA tool that crawls your site and looks for broken links, missing titles, and other technical SEO errorsFree with a paid version available
Google AnalyticsTracks and reports website trafficFree
Google PageSpeed InsightsProvides insights on the performance of web pages on both mobile and desktop versionsFree

2. Create and optimize SEO content

Once you’ve created a good foundation for your site, it’s now time for you to build content for your site. Don’t limit yourself to written content such as blogs and case studies.

While they can undoubtedly help drive traffic to your site, there is so much more than that. For example, many people are now preferring video content over written ones, so take advantage of that. 

Here are some ways to take advantage of content to increase traffic to your site: 

Keyword research

Before you write copies on your website, you need to know what your audience is searching for. This allows you to optimize your page according to those keywords and help your page rank higher in search results. 

Long-form content

According to research by Backlinko, the average Google first-page result contains 1,447 words. This allows writers to incorporate as many keywords as they can to secure a spot in SERPs (search engine results pages). 


When someone visits your site, it doesn’t mean that they’re going to avail of your services. You still need to persuade them before they convert into customers. Quality copies also help in ranking on Google search results. 

Editorial calendar

Once you have all the keywords you need, you can now strategize your content. Don’t just use all of those keywords on one page. Categorize them into different pages so you can rank most of your pages and not just one. 

Internal linking

You need to link your pages to one another to help draw your visitors’ attention to other pages on your site. This also helps decrease the bounce rate of your site, which is integral to your site’s ranking. 

Affordable SEO content tools

Keyword SurferA web extension that allows you to see search volumes in Google’s SERP. It also suggests other relevant keywords to your search.Free
SurferSEOA content optimization tool that provides you with the necessary keywords for specific pages of your site. Starts at $49 per month
Answer the PublicA website that provides you with content ideas based on a specific keywordFree
Google Trends Provides insights and evolution of different keywordsFree

3. Take advantage of Free Guests Posts

Link building is probably the hardest part of SEO, especially for those who have no background. While there are tons of paid guest posts, Google is aware of these links and may penalize you for them. So what’s the best way to get backlinks to your sites? Free guests post. 

We know what you’re thinking. Nobody will easily give away free links like that, especially with high-ranking sites. Most of the time, they’ll want your money for these links. Well, you’re probably looking at the wrong sites. Tons of sites let you do guest posts for free. But of course, it’s not that easy. You still need to fit the requirements they’re looking for in a post before they publish it on their site. 

So how do you look for them? 

Easy, just go to Google and type: (topic) + intitle:”write for us”

Here’s an example: 

While the competition may be stiff, it’s still worth a try since you won’t be spending a dime anyway. Just make sure your pitch is irresistible so the sites will have no choice but to publish them. 

4. Use Local SEO

If you haven’t heard of local SEO, it refers to optimizing your site for local searches. Businesses with physical stores or serving a geographic area can benefit from this. Here’s how you can use local SEO: 

Google My Business

As a local small business owner, this is the most important SEO service you should focus on, even before you do your technical SEO. Setting it up is easy. All you need to do is to use the keywords you want to rank for in your name and description and fill up other details such as address and phone. Make sure that these details are consistent throughout every platform you have to avoid confusion with your customers. Once you have set it up, you can focus on ranking by asking your satisfied customers to leave Google reviews. 

Social media business pages

In addition to search engines, many internet users are now focused on using social media to find local businesses. Make sure you have social media accounts set up and take advantage of these accounts by optimizing titles and descriptions with the keywords you want to rank for. 

Final thoughts

SEO can be expensive, but don’t blow all of your money on it right away. While it pays to hire a good SEO specialist, not all can afford them right away. But don’t worry.

These four affordable SEO strategies can help you get into the SEO game. Of course, getting higher rankings isn’t that easy.

But getting these basics right can help you create a strong foundation for your SEO that will help you rank faster and higher in the future. 

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