When you outperform competitors in SEO driving traffic, leads and sales for your business is simple.
Competitors are constantly hiring, spending, and testing new ways to steal your business.
They are watching what you are doing, and you should be doing the same.
Monitoring competitors keeps you 2 steps ahead of competitors as they play catch-up.
What is competitor monitoring and why is it important
Competitor monitoring is the recurring process of recording competitors key metrics.
The exact metrics you track can vary, and are specific to you.
Competitor monitoring is important because it helps you stay ahead of your competitors, while also seeing what works and what doesnt.
This enables you to only pick the best strategies that will drive leads and sales for your business, while disregarding the rest.
The different types of competitor monitoring
When it comes to monitoring competitors, you want to keep an eye on the following:
- Website changes
- New blog posts or new pages added to the website
- Social media posts
- Google Ads
- Social Media Ads
- Retargeting Ads
- Call to actions (CTA’s)
- Word counts
- Internal Links
If you keep an eye on the above items for your top 1-5 competitors you will have a good understanding of how they are generating leads for their business.
By combining competitor monitoring tools with SEO tools you can quickly find out what is working for them, and what is not.
Competitor Monitoring Tools
Here are tools that I recommend using for monitoring competitors:
1. Monitor a competitors SEO
Use a SEO tool like Ahrefs or Semrush to monitor your competitor’s SEO.
Monitor their keywords, top performing pages, and backlinks.
Understand what is working for them and what is not.
If you have a local business it is important to analyze local SEO competition.
2. Monitor website changes and social media
Use a competitor monitoring tool like Competitor Fox to automate alerts when your competitors make updates their website.
Competitor Fox gives you updates when a competitor
- updates a page on their site
- publish a new blog post or page content
- ranks for a new keyword
- posts on social media.
What to do when a competitor takes action
By running the data from a competitor monitoring tool into a SEO tool you will quickly find out what is working and what is not.
Disregard the blog posts, social media posts, PPC ads, and landing pages that are receiving traffic.
Instead focus on the content assets that are ranking for keywords and driving traffic.
The next step is to analyze the content that is performing well:
- What type of content is it?
- What is the call to action?
- Can you produce a better piece of content?
Tips for staying ahead of your competition
Constantly monitor your top 3-5 competitors for new content, and updates to existing content.
When a competitor adds or updates their website keep an eye on the results.
If new content or updates perform well then you should consider if and how you can create an even better piece of content.
Watch for changes to their Call-to-actions (CTA) to see what they are testing and if it is working or not.
When they get new backlinks use a tool like Ahrefs or Semrush to see if it is worthwhile you for to get as well.
And stay ontop of design and social media upates.
Competitor monitoring keeps you up to date with what your competitors are testing and implementing.
Track the performance of new content and updates to their website.
Implement what is working and disregard what isn’t.
Competitor monitoring saves your business time and money.