Presenting keyword research is an integral part of your keyword research process.

For most SEO consultants it may be the very first deliverable that will set the stage for the coming 6, 8, 12 months, or even beyond.

Although keyword research is one of, if not the most important aspects SEO, it’s important not to get bogged down by the presentation of your keyword research.

Keyword research should be an iterative process between you and the client, and it should be perceived as such, not as something that is set in stone.

Forget about fancy slides and presentations, let your expertise, research, data analysis, and preparation wow the client, ultimately leading them to give the final approval with confidence.

As I said, keyword research should be an iterative approach that involves the client’s feedback, for this reason, I break up the presentation of keyword research into 4 steps:

Step 1: Create a Visual Mind Map

It’s important that you fully understand the client, and their business before diving headfirst into your keyword research process.

Research your clients business until you fully understand it, make sure you have a solid grasp of their:

and then put it into a visual mind map and send it over to the client.

Step 2: Get the client to review it and provide feedback

Trust me, this process will save you so much time and confusion in the future.

Step 3: Reiterate Your Keyword Research and Analysis

After you get feedback from the client on your visual mind map you can finally start your keyword research.

At this point, I recommend taking an 80/20 approach to your keyword research:

Think of this as the barebones wireframe or skeleton, you will have a good starting point of Tofu/Mofu/BoFu keywords for each cluster that you identified if your visual mind map.

This is enough information for the client to really get a sense of the search demand for their business’s products or services.

Present your keyword research thus far and be sure to get their approval, encourage them to push back and disapprove keywords, trust me on this.

Step 4: Include a Thorough Keyword Analysis & Plan

Now that the client has approved your keyword research presentation thus far, its for you to do your in-depth keyword research and analysis.

You don’t have to get as thorough as I do, I have an advanced keyword research strategy that involves exhausting multiple keyword databases, analyzing search intent, mapping keywords to the buyer’s journey, keyword difficulty analysis,  monetization analysis and keyword prioritization just to name a few of the steps involved (this is more so for b2b and enterprise SEO, you may or may not want to go this in-depth for local keyword research).

Here is what I like to include when presenting keyword research to a client:

I’ll be honest, my keyword research can be a little bit overkill at times…


Don’t get bogged down by presenting your keyword research to a client, forget about the fancy slides and presentations, let your research speak for itself.

Encourage your client to disapprove of low priority or unnecessary keywords, remember, keyword research should be an iterative process between the SEO and the client.

Last but not least, do a good job, leave no stone unturned, the client should have a clear understanding of what keywords to target, how to target them, how difficult they are, the monetization potential, which keywords to prioritize and exactly how to target the keywords.

If you are interested in leveling up your keyword research & analysis, as well as understanding how to properly present keyword research to clients, get my advanced keyword research strategy.

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