Keywords For Real Estate

Finding the right keywords for your real estate business is a fine art, and requires a thorough keyword analysis.

Keywords that drive the most leads are generally dominated by large brokerages and real estate websites.

Although I do not advise people to shy away from competition, it is logical to simultaneously target low to medium difficulty keywords as you pursuit towards your trophy keywords.

Here are the real estate SEO keywords I would target for a real estate agent or brokerage.

Real Estate {City}

Obvious right?

Depending on the cities you are operating within this could be quite a difficult task.

The most important keywords to target are going to be local keywords.

As I mentioned earlier, I do not advise someone shying away from competition, and if you plan on competing and being in business for the next 5, 10 or 20 years what better time then to start now.

When using a keyword research tool be sure to include the synonyms and both singular & plural variations of the seed keyword.

For example:

  • Realtor
  • Realtors
  • Real estate agent
  • Real estate agents
  • Real estate

Plug these seed keywords in to your keyword research tool and use the Include featured to filter the list down to only keywords that contain your target city.

Again use the filter feature to exclude keywords that are not relevant, such as:

  • Brand names
  • Associations
  • Anything that is not relevant to your buyer persona

Neighbourhoods & Boroughs

Creating content around neighbourhoods that you service is a great way to attract potential clients to your website that you can funnel into your remarketing campaigns.

Although they are most likely in the very early stages of their research, it is still a great way to get your brand in front of them.

Keep it interesting, as great as statistics and data are it does not need to be boring.

Real Estate Investing

If you are targeting real estate investors this is a great way to get in front of out of town investors looking to enter your market.

Provide lots of data, statistics, trends that go as far back as you can find.

Real Estate Agents

If you are a brokerage that has agents under it this real estate keyword strategy is for you.

Work with a web developer to dynamically create agent profiles for your website.

Ranking for people’s names is easy because there is generally very little content on the internet about them.

People searching their names fit your buyer persona.

Property Listings

Just like the real estate keyword strategy mentioned above, this is a simple way to leverage your database of information to rank for hundreds, or thousands of long-tail keywords.

Work with a web developer to create a perfectly SEO optimized template that will be used to dynamically create pages for all your real estate listings.

Focus on the following SEO factors:

  • Title tags
  • H1 Tag
  • H2-H6 Tags
  • Keywords in content
  • Image filenames
  • Image alt tags
  • Internal links

Final thoughts on real estate keywords

Keyword targeting for the real estate industry is a fine art, it requires a thorough keyword analysis and short & long term planning.

Keywords that drive the most leads are generally dominated by large brokerages and real estate websites.

Leverage your database of properties, agents or anything other data that you can use for a programmatic SEO strategy.

Simultaneously target low to medium difficulty keywords as you pursuit your trophy keywords.

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