If you’re a marketer, business owner, or entrepreneur you already know the importance of SEO. Most likely you are looking for the best SEO strategy to beat your competitors in the organic search results and grow your business.

With all the different SEO techniques, checklists and tools available creating an effective SEO strategy may seem overwhelming, especially if you’re not sure what one looks like.

In this guide, you will learn to create an effective SEO strategy. We’ll start by discussing what a SEO strategy is, and why having one is important.

Next we will outline the steps for creating a successful SEO strategy.

Let’s get started!

What is a SEO Strategy?

A SEO strategy is a plan to implement SEO best practices and fundamental SEO techniques like on-page optimization, content marketing, link building, and page speed optimization with the goal of increasing a website’s organic traffic.

Processes like

are used to highlight technical improvements to a website, while a

are used to highlight keyword targeting opportunities.

The outcomes of these SEO processes are the basis of a SEO strategy.

Why is a SEO Strategy Important?

A SEO strategy is important because it provides a clear path to success by defining goals and KPIs, outlining the SEO tasks and content that is required, and it holds stakeholders accountable to their deliverables or inputs.

While SEO is a complex and ongoing process, it can be extremely effective in driving more organic traffic and leads to your website.

A SEO strategy compartmentalizes the complex process and prioritizes individual tasks.

How To Create a SEO Strategy

Step 1. Run a Website Audit to identify Technical SEO Improvements

Performing a website crawl with screamingfrog as part of a website audit for SEO

The best place to begin planning your SEO strategy is to check your website’s health by conducting a SEO audit.

Lucky for you, we have created a SEO audit tool and a SEO audit checklist to guide you step-by-step through the process.

Use a website crawler or SEO audit tool to identify issues and missing SEO best practices on your website’s pages:

If you are looking for something quick and easy you can get a free SEO audit report from SEOptimer.com or NeilPatel.com.

After running a website crawl or getting a free SEO audit report you want to use a SEO audit checklist to verify your website does not have any problems.

Here are the most common problem areas to look:

Last but not least you will want to check your page load time, or core web vitals using one of the following tools:

Step 2: Identify Priority Keywords in Your Keyword Research

Using Semrush keyword magic tool to do keyword research

Keyword research helps you get in front of your audience, however user intent makes or breaks customer acquisition.

Pick keywords and topic clusters that align with your marketing goals when researching keyword ideas.

High search volume keywords may be tempting but as a marketer it’s your job to do a proper keyword analysis to make sure they align with your KPIs and marketing goals.

One of the most effective ways to do keyword research is do a competitor analysis. Enter your top competitors into your keyword research tool to find their keywords, and top performing content.

Here are the industry standard keyword research tools:

Here are free keyword research tools:

Step 3. Plan on-site & on-page SEO Optimizations

A SEO strategy example template

Your website needs a foundation that supports your SEO strategy.

That foundation starts with website architecture:

A) Website silo structure

Plan how you will organize your website’s content.

Be sure to keep in mind:

B) SEO-friendly URL structure

When determining the URL structure of your website be sure to keep them short, organized, and include keywords where possible.

C) Plan web page templates for homepage, service or product pages, category pages, blog posts, and resources

Before creating pages and posts for your website, plan web page templates for your website’s homepage, service or product pages, category pages, blog posts, and resources.

For each of the page templates think about how you can leverage modules like sidebars or featured content for internal linking opportunities within the silo.

Step 4. Create a Content Marketing Plan

A SEO and content strategy go hand in hand. One is not likely to be successful without the other.

When it comes to the customer journey, funnel, and inbound marketing strategy it is important to differentiate copywriting vs blogging.

Sales copywriting is used for homepages, and sales or products pages to convert website visitors into customers.

Blogging is used alongside infographics, video, and social media strategy to attract, educate, and nurture customers along the customer journey to eventually converting on a sales or product page.

Used a keyword research tool, Quora, Reddit, and forums to find content topics to blog about.

Focus on answering questions, solving problems, comparing solutions, and providing value to the reader.

Step 5. Plan a Link Building Strategy

Although many SEOs don’t like to admit it, backlinks are still important.

Your SEO strategy should provide an estimate the number backlinks required for your top priority URLs.

Take an average of the referring domains for the top 3-5 ranking URLs for your highest priority keywords.

Check the backlinks of your top competitors using a SEO tool such as:

After you have an estimate of backlinks needed check the source of your competitors backlinks.

Take note of the best websites so you can reach out to them via email during your link building campaign.

Use one of the following link building outreach tools to help you scale up:

SEO Strategy Examples

1. B2B SEO Strategy

A B2B SEO strategy is unique for a few reasons:

An example of a B2B SEO marketing strategy is:

  1. Sales Copywriting
  2. Conversion Rate Optimization
  3. Content Marketing
  4. Lead Nurturing
  5. Re-targeting

2. Local SEO Strategy

3. International SEO Strategy

4. Mobile SEO Strategy

5. Video SEO Strategy

6. Voice SEO Strategy

SEO Process

The SEO process is as follows:

  1. Website Audit
  2. Optimization
  3. Keyword Research
  4. Create Content
  5. Link Building

The following SEO tools are used for each SEO process:

SEO ProcessSEO Tool
Keyword ResearchAhrefs or Semrush
Technical SEO AuditScreaming Frog
Google Search Console
Google Analytics
Keyword ResearchAhrefs or Semrush
Google Trends
Page Speed AuditPageSpeed Insights or Lighthouse

Changes will need to be made to the HTML and content elements:

During the SEO process analyze the data and search rankings and positions. Changes will need to be make to the content to increase the quality of content and SEO ranking signals.

Good content displays expertise, authoritativeness, and trustworthiness (EAT or E-A-T).

SEO writing helps improve CTR, and conversion rate metrics.

SEO Plan

Your marketing goals determine what your SEO plan is. SEO marketing can be used to:

If you want to market a service or product, or reduce your CPA then you should focus on commercial intent keywords, sales copywriting, CRO, and lead nurturing.

If you are looking to increase brand awareness, or grow and email list focus on content marketing, blogging.

SEO Checklist

  1. Website Audit
    • Meta Tags
    • Response Codes
    • XML Sitemap
    • Page Speed Optimization
  2. Tracking & Analytics
    • Google Analytics
    • Google Search Console
    • Google Tag Manager
  3. Keyword Research
  4. On-site Optimization
    • Website Silo Structure
    • SEO Friendly URL Structure
    • Interlinking
  5. On-page Optimization
    • Meta Tags
    • Subheadings (H1-H6)
    • Keywords
    • Image Optimization (Alt Attribute)
  6. Link Building

SEM Strategies

Search engine marketing (SEM) is a type of digital marketing that involves increasing the visibility of a through pay-per-click advertising primarily on Google Ads.

Advertising use tools such as:

To research keywords to bid on.

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