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10 SEO Techniques to Use in 2023

Can you believe it’s already been 20 years since the rise of search engines?

While SEO techniques have changed during that time, the SEO principles remain the same.

Here are the old SEO techniques that have stood the test of time, and new blazing SEO techniques for improving a website’s SEO well into 2023.

1. Create Content That Fulfills ‘Search Intent’

Search intent can be categorized into four main types:

  • Informational – Looking for information on a specific topic
  • Navigational – Looking for a specific website or web page.
  • Commercial – Considering making a purchase.
  • Transactional – the searcher is ready to make a purchase.

By understanding a keyword’s search intent, you can tailor your content accordingly to attract more website visitors by ranking higher in Google.

If people are using search queries or keywords that include questions like who, what, where, when or why then a short, accurate piece of content that answers the question will fulfill the searcher’s search intent.

For “how to” search queries a longer form, more in-depth article is required to educate and guide through the process.

2. Long-Tail Keywords Keyword Research

Long tail keywords are often less competitive than short keywords, and they can be a great way to drive traffic quickly and without backlinks, especially for newer websites.

More and more searchers are beginning to use long tail keywords, which are longer and more specific keyword modifiers.

How to find long-tail keywords?

Enter your keyword into a keyword research tool and filter the results to include Broad Match or Phrase Match keywords.

The keyword research tool will return long tail keywords that contain your keyword.

Analyze the keyword difficulty, search volume, and competition to decide if it is a good keyword to target.

3. Hub and Spoke Topic Clusters

The Hub and Spoke strategy is an SEO marketing technique that clusters content around a central “hub,” or with each piece of content branching out from the hub like spokes on a wheel.

  • The Hub – Usually a landing page, blog post, or “pillar page” that targets a high search volume keyword or topic.
  • The Spokes – Longer tail keywords that are usually low-difficulty and easier to rank high for.

What is the Benefit of Hub and Spoke?

The Hub and Spoke method is a beneficial SEO technique because it helps increase the topical authority of a website, and it targets both high and low-search volume keywords.

4. Local Keyword Research

Local keyword research is more effective than ever at identifying low-competition keywords that convert and provide an ROI.

On-page optimization involves making changes to the HTML elements of a website in order to make it more visible to search engines.

5. Website Auditing

You can use a free SEO audit tool or SEO checker to get a score of your on-page SEO.

Free SEO Audit Tools

Free SEO Checkers

6. On-page optimization

Here are examples of the most effective on-page SEO techniques to improve your SEO in 2023:

Meta Tags

Optimizing Meta tags is still an important SEO technique, even today.

  • Title Tags – Used to tell search engines what your website is about, and they appear in the title bar of your browser.
  • Meta Descriptions – Brief summaries of your website that appear under your title tag in the search engine results pages.

When writing title tags, be sure to include your target keywords and clickbaity and persuasive words, or numbers to entice searchers to click through to your website.

Meta descriptions should be clear and concise, providing a brief overview of your website’s content and including your keyword.

7. Internal Linking

Internal links help search engines understand what your website is about and how the different pages are related.

They also help visitors navigate your website and find the information they are looking for.

When done correctly, internal linking can be a powerful SEO technique for improving both your SEO and your user experience.

How to find internal links to add to a page

Use the following search operator in Google to find relevant pages to interlink to:

site:domainname.com Keyword

This will return the most relevant pages on your website.

How many internal links?

There is no hard rule for the number of internal links to include. If you are only adding interlinks to relevant pages you should not end up with too many.

To make it easy, take the top 3-4 URLs and add them to your blog post or page.

8. Click-through Rate (CTR) Optimization

Click-through rate (CTR) is a KPI that measures the number of times a user clicks on an ad or link divided by the number of times the ad or link is displayed.

A high CTR indicates that users are responding positively to the ad or link, while a low CTR indicates that users are not interested in the content.

What is a good click-through rate?

A good click-through rate should be between 2-5%, depending on the industry you’re in, and what your organic rank is.

How do you increase CTR?

Include your keyword along with a clickbaity or persuasive title. Include numbers or persuasive sales words to entice searchers to click through to your website.

9. Conversion Rate Optimization (CRO)

CRO is a data-driven process that relies on testing different versions of your website and marketing materials to see which ones are more effective at converting visitors into customers or leads.

How do I optimize my conversion rate?

By constantly testing and improving your copywriting, call-to-action (CTA), benefit and feature statements, social proof, and creating urgency you can improve your conversion rate.

10. Link Building

Link building is the process of acquiring “backlinks” or hyperlinks from other websites to your own.

When done correctly, link building can help to increase traffic, and organic rankings making it very relevant for SEO in 2023 and beyond.

Why is link building so important?

Links are important because they help search engines determine the quality and relevance of your site. In general, the more high-quality links you have, the higher your site will rank in search engine results pages (SERPs).

Why is link building so hard?

Link building can be a time-consuming and complicated process, but it is often essential for SEO success.

What is the best link building approach?

There are many different ways to build links, but some of the most common methods include guest blogging, directory submission, and social media engagement.

The best link building techniques for 2023 and beyond are:

Guest Post

Guest posts have gained a bad reputation in recent years due to Blackhat SEO techniques that leverage low-quality high-volume guest posts to rank websites fast.

With that being said guest posts are still an integral link building technique today and will be well into the future.

Help a Reporter Out (HARO) is a website that connects journalists with sources. It’s a simple concept, but it’s been incredibly successful. Journalists can post queries on the site, and potential sources can respond via email. The site is free to use, and it’s been a valuable resource for both reporters and sources.

Broken link building is a bit more technical, but it essentially involves finding websites with broken links and then contacting the site owner to let them know about your working website.


As we move into 2023, it’s important to keep these SEO techniques in mind.

If you want to stay ahead of the curve and ensure that your website is ranking high on search engine results pages, then you need to be utilizing all three of these strategies.

Keyword research will help you choose the right keywords to target, on-page optimization will ensure that your website is optimally configured for those keywords, and link building will create valuable backlinks to your site.

By using all three of these techniques, you can rest assured that your website will be well-positioned for success in the coming year.

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